Brahmastra got off to a great start at the box office on its launch day. The film stars Ranbir Kapoor in the lead and was among the most anticipated Hindi films of the year. Given its huge budget ( ₹410 crore) and huge hype, it needed to do really well to succeed. And if initial trends are anything to go by, the film is living up to expectations. According to commercial analysts, the film could end up being Ranbir’s best debut, surpassing Sanju. Read too: Brahmastra Releases Live Updates: Starter Collection numbers rival RRR (Hindi), Sooryavanshi in some regions
According to various commercial sources, Brahmastra is on its way to ₹35-40 crore at the box office on launch day. Sanju, Ranbir’s latest release, recorded sales of ₹34.50 crore on its launch day in 2018. According to a tweet by trade analyst Sumit Kadel, Brahmastra looks set to achieve ₹35 crore on its opening day. Exhibitors in Delhi and Mumbai say the number could easily be closer to ₹40 crore too.
According to a report by BoxOfficeIndia.com, Brahmastra showed 40-50% occupancy for its morning shows, the highest for any Hindi film since the pandemic, but just below Sanju’s level. However, trade analysts say Brahmastra could show growth in the second half of the day. Film trade analyst Atul Mohan says: “It was tricky to get this out in Ganpati Visarjan because all of Mumbai and much of Maharashtra is pretty much closed for the first half of the day at this festival. This is not a day people go to the movies, at least until lunch. So the numbers should grow for the night shows.”
Sanju grew up on positive word of mouth, mostly in the centers of mass, and ended up with a lifetime of ₹586 million. Whether Brahmastra will be able to match Sanju’s growth rate remains to be seen. Sanju has seen strong growth in mass pockets of northern and central India. Brahmastra can do this too. A Delhi exhibitor says, “A lot of early reviews are saying it’s good VFX and action and these movies appeal to kids and family audiences. It’s a Marvel-type movie that appeals to young people and if that word gets around, it could get good growth in the mass pockets as well.”
One other thing that Brahmastra has on its own is a wider launch and buzz in Telugu states. Nagarjuna’s presence and SS Rajamouli and Jr NTR’s involvement in the film’s promotions means the film has wider hype in Telangana and Andhra Pradesh than other Hindi films. This was evident from the fact that the Telugu dubbed version of the film had advance bookings of over ₹3 millions. Trade analyst Ramesh Bala says: “In the south, Hindi films don’t open very much, but they grow in word of mouth. This means Brahmastra can record stronger numbers on Saturday and Sunday.”
In addition to Ranbir, Ayan Mukerji’s film also stars Alia Bhatt, giving viewers her on-screen pairing for the first time. Experts say this is also a draw for some viewers, as is the presence of Nagarjuna, Amitabh Bachchan and Shah Rukh Khan in a cameo.
Given that the reviews are largely positive, the film is likely to garner good word of mouth, which will increase its chances of boosting its weekend earnings. Its lifetime performance depends on how Brahmastra fares in its crucial Monday test. But for now, the Hindi film industry can breathe a sigh of relief. Brahmastra is looking to deliver what it promised.