On Thursday, the day before Brahmastra’s launch, some reports claimed that Brahmastra had ‘failed’ for India’s major cinema chains such as PVR and INOX, causing a huge monetary loss for them. On Saturday, PVR Cinemas CEO Kamal Gianchandani reacted to ‘false and negative’ information about the film, clearing things up. Read too: Vivek Agnihotri calls Bollywood ‘fake’ after reports claim PVR and Inox suffered ₹800 crore loss due to Brahmastra
A report stated that PVR and INOX share prices fell on Thursday and Friday as a result of the negative publicity surrounding Brahmastra. The Business Insider report claimed that movie theater chains suffered losses of about ₹800 crore due to diving.
On Saturday, on Twitter, Kamal Gianchandani addressed such reports, but without mentioning them explicitly. He wrote: “I am amazed at the false and negative information about @BrahmastraFilm on the internet and in the media. Is it a lack of understanding or is it intentionally designed to cast doubt?” He added that PVR had placed a box office bet of ₹8.18 crore for Brahmastra on Friday, higher than many other recent blockbusters. “Just so we don’t miss crucial FACTS, I can now confirm that @_PVRCinemas made 8.18 cr Net BO for #Bramhastra on day 1. To put this in context, some of the recent super-hits recorded on #PVR day 1, Sooryavanshi – 5 .08 cr, Gangubai K – 2.48 cr, RRR – 8.64 cr, KGF 2 – 11.95 cr, Bhool Bhulaiyaa 2 – 3.26 cr,” his twitter thread read.
Gianchandani added that he expects the numbers for Saturday and Sunday to be even higher given booking trends. “The way advances/pre-sales are today (Saturday), @_PVRCinemas would easily cross 9cr NBOC (today) and 10cr NBOC on the 3rd/Sunday. When a movie grows beyond the day 1 record, the simple conclusion is that paying audiences are enjoying the movie and spreading a positive word about it. #PVR is having a fabulous weekend which is very encouraging given the huge movie lineup over the next 3 months,” he added.
Brahmastra launched to a very strong opening at the box office. Ayan Mukerji’s film grossed ₹75 crores worldwide on its opening day, including a ₹47 domestic gross. Both numbers are the highest for any Bollywood film in the pandemic era. The fantasy epic stars Ranbir Kapoor, Alia Bhatt and Mouni Roy, along with cameos from Amitabh Bachchan, Nagarjuna and Shah Rukh Khan.