What is a Start-up?

The term”start-up” refers to a business at the beginning of its operation. The idea of a startup is to create entrepreneurs looking to develop products or services in which they believe there is a demand. They typically start with high costs and a small revenue. This is why they search for capital from various sources, including venture capitalists.

start up


  • A startup company is in the beginning stages of its existence.
  • Founders usually finance their startups and might try to get external investors before they get off the starting.
  • Family and acquaintances, venture capitalists, crowdfunding and loans.
  • Startups need to consider where they’ll operate and their legal arrangement.
  • Startups are a high-risk venture because failure is very likely. Still, they also can be exceptional environments to work from, offering great advantages, a focus on innovation, and fantastic opportunities to gain knowledge.

Understanding Startups

Startups are ventures or companies focused on a particular idea or idea that founders would like to launch. They typically do not have a well-developed business model, and more importantly, don’t have enough capital to enter the next stage of business. A majority of these businesses were initially funded by the founders.

Types of Startup Funding for Business

If a startup needs to be able to survive, it must undergo multiple rounds of capital. Let’s look at how many rounds the average startup goes through and why.

Seed Funding For Startups

The seed funding is the primary investment you receive to start your company. It could be as low as $50,000 or $500,000 , depending on the quality of your presentation and the amount you will need to get your company off the start. However, it is among the most risky investments you can make.


Since you cannot prove that your business will be able to survive. If it does, investors could double their funds in only several years. But in the event that it fails it will be a total loss of their hard-earned cash in a matter of months.

In this post, we’ll presume that the startup will be able to continue. If it can survive for at 2 years, you’ll be eligible for Series A financing.

Series A

You’re now in a financial bind. You’ve given a portion of 10 percent to your father as the seed money. Now, you must obtain more money to bring things one step further. You’ll meet the Venture capital (VC) firms and angel investors to receive more investments. This kind of investment can be significantly larger than what you initially planned to invest. It could range from a few hundred thousand dollars to thousands of dollars. You will need to offer a portion of your company to new investors.

Let’s suppose that you donated 10 percent to your father as the seed fund. Now that you have an increase in investment through the Series A financing, it is necessary to reduce the share size. This is how it’s going to take place:

Initial value of company = $300,000.

Father’s part (seed money) is $30,000 = 10 10%

For Series A financing, you will receive the sum of one million dollars provided by an VC firm. The company share will be like this:

Company value = $1 million + $300,000 + = $1.3million + post-funding value = $ 3 million

Notice: You don’t have $1.7 million, but you believe that by securing the funds to start your business from investors, the value of your business will rise.

You will now negotiate with VC firm to obtain 30% value for your business for a million dollars in investment. So, the company will be releasing shares, which will reduce the value of shares previously.

Suppose you have 100,000 shares in your company, each valued at $3. In order to distribute 30 percent of the company to new shareholders, the company will distribute additional shares. Initial 100,000 shares would decrease to 70 percent of the company’s total value. To finish it off the release of 42,857 shares with a 30% of the company’s value. The number of shares that are released would be at 142,857. This implies that the company’s share price will rise to $21.

So, your father does not have 10% of the company’s value. What’s more? His share’s value has increased from $3 to $21. Therefore, his current share price is $210,000, instead of the $30,000 you received from him just two years earlier.

Series B

Similar to that, your business may decide to go for series B financing after about four to five years of operating in the event that it believes it’s appropriate. Most companies do not choose to use series B financing because they are more likely to be profitable within five years or less. The initial funding typically comes in double-digit figures, beginning with 10 million dollars for the initial funding rounds.

This is a summary of the way startup funding is handled. Take a look at the full video to know more about the process.

10 Ways to Get Funding for Startup

Now that you understand the definition of startup funding and how it assists in distributing each investor’s capital, let’s look into how to answer the question “How to get funding for startups?”

  1. Crowdfunding for Startups

One option to secure start-up funding is to use crowdfunding. Crowdfunding is among the fastest and most secure methods to raise money. Why? Because the people won’t be able to demand that you return the product. They’re only interested in the product or services you said you would provide. So, how do you make the process go?

You can check Kickstarter, Indiegogo, Patreon and you’ll see that these are the three crowdfunding platforms that permit the crowd to purchase products to fund startups. Numerous reputable startups have been successful by using crowdfunding strategies.

Expert Opinion

How do you access crowdfunding?

Wil Schroter, founder and CEO of Startups.co, says: Startups.co Wil Schroter, the CEO and Founder of Startups.co states:

“And then, you can increase it. If you’re trying to raise $100k begin with a $10,000 amount. This is because getting that first commitment is a lot more difficult than the rest. Everyone doesn’t want to become the very first to come to attend a event. If you reach the threshold of $10K (or whatever number you want to reach), you’re always able to increase from that point. However, think about the beginning momentum, and then expand .”

Tips for Getting Crowdfunding

  • Make a revolutionary prototype or product that can solve the problem
  • Take a video of the use cases for the product.
  1. Angel Investors

Angel investors are investors from the private sector who invest in the initial stage of funding. They are also known as “angels” because the possibility of losing money when investing in a brand new business is greater than the normal. Finding the services of an angel investor to fund your venture is relatively easy provided you have the proper connections. They can be found through your network, by browsing social media sites, and submitting your pitch for startups or attending startups events.

Expert Opinion

Doreen Bloch, of Poshly Inc, says:

“One of the advantages of investing, aside from the capital gain, is the knowledge of investors who will help you move your company ahead. Particularly angel investors typically possess extensive industry experience and connections you can use to help your business. I highly recommend contacting executives in the field who can provide more than an investment in an angel investment deal. whether your business is focused on professional sports, market research or Fortune 500s, the beauty industry, etc. .”

Tips for Raising Angel Investment

  • Develop relationships early, and don’t wait until the perfect moment to present your idea. You don’t know when getting the ideal deal.
  • Create a strong product and get the most traction you can achieve. Don’t look to investors and let them find you.
  1. VC Firms

A Venture Capital Firm is a limited liability or limited partnership firm that invests in new businesses that could yield high returns in investment to their investors. Most VC companies are looking for startups who want to raise funds in exchange for equity. However, you can also locate them directly on their websites or at startup events. The most effective method to locate VC firms is to go to the startup pitching events. The most compelling example can be seen on Shark Tank, where you are likely to pitch your idea for investment to sharks on the show.

Expert Opinion

Wade Foster of Zapier says:

“The best method to make an investor feel enthusiastic about your venture is to require one. The first step is to build an excellent product, and then again as much traction as you can .”

Tips for Attracting VC Firms

  • As I mentioned, you need to create an outstanding product, and VC firms will not deny your proposal.
  • The only thing VC companies look at in your business is whether they can earn a profit from their investments. They want to make a profit on their investment. If your product will provide that, they’ll be more than content to make a purchase.
  1. Startup Incubators

Startup incubators generally don’t need equity, unless they provide some form of financial assistance for startups. Most of the time they are simply incubating and grow the startup to let them be considered for accelerator programs. The time of incubation may vary from 3 months to one year. Most incubators offer offices, mentorship, and even help startups connect with angel investors. A few incubators prefer startups to receive funding from them in exchange for a portion of the business. Be sure to verify this when you apply to them.

Expert Opinion

Angela Ruth of eCash, states:

“You’ll be successful through an accelerator course only if you are open to the suggestions of the experts in the program. If this involves changing your business’s direction or making major adjustments to your business plan It’s crucial to pay attention to what the experts say to you. They’re equipped with the expertise and experience to help you ensure that your business idea is sustainable. business.”

Tips for Getting Into the Startup Incubator

  • Create a viable product. Be open to constructive feedback from instructors.
  • Develop your network and connect with the most relevant people. Gain traction for your business.
  1. Startup Accelerators

You should consider an accelerator as the second stage of your founder’s startup education. Before you start looking for one, think about:

Do I even require an accelerator?

Perhaps your company is gaining growth on its own but you don’t have to be part of an accelerator. Accelerators typically require an MVP. (MVP). Thus, create an MVP before you start. Make sure your product is already on the market. Most accelerators won’t accept the product if it’s not on the market. As opposed to incubators, accelerators are limited to the duration of a specific period and are heavily focused on mentorship.