Ayan Mukerji’s Brahmastra got off to a strong start at the box office. According to commercial sources, the film won something above ₹60 crore globally, with over ₹40 crore from India alone. These are easily the highest numbers for any post-pandemic Hindi film. With many shows sold out, theaters in many major centers have already opened early morning and late night shows to keep up with the increased demand. Read too: Brahmastra box office: Ranbir Kapoor’s film is biggest Hindi release outside the holiday
On Saturday, some Twitter users shared screenshots of cinemas in New Delhi opening shows at 6am and until midnight for the IMAX version of the film. Other theaters in Mumbai and several other major centers have also started early morning and late night shows, mostly in IMAX and 3D. Confirming the development, an exhibitor told the Hindustan Times: “Many shows in the IMAX version were sold out on Friday. Sunday shows are already almost sold out in many halls. Therefore, we decided to increase the shows.” New shows mean the film will run on select screens for nearly 21 hours, starting at 6am and ending the next morning at 3am, with seven consecutive shows.
Exhibitors, however, add that this is a temporary measure and could only last for the weekend, and also only in IMAX and 3D, which have fewer shows compared to the 2D version. “After the initial praise of 3D and VFX, many would like to see the film in IMAX and 3D, which is why there is such a high demand for it. But it is likely to subside after the weekend. Let’s see if we still want to keep the morning shows after Monday,” says an exhibitor from Mumbai.
Brahmastra, starring Ranbir Kapoor, Alia Bhatt, Amitabh Bachchan, Nagarjuna and Mouni Roy, is part of a planned trilogy. The fantasy epic opened to mixed reviews with critics praising the VFX and action but criticizing the plot and pacing. According to a report by BoxOfficeIndia.com, the Hindi version of the film won ₹35 crore on Friday, with an additional gain of ₹9 crore from the dubbed versions. Early estimates say the film should cross ₹200 crore worldwide in its first weekend.
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