After Australia & UK, Ola to launch in New Zealand
This makes New Zealand the third international market that Ola has forayed into this year after launching Australia in February and UK in August.
The move is inline with the company’s strategy of expanding to locations where there is significant Indian migrant population, low regulatory challenges, and higher ticket sizes per ride. ET had earlier reported in January that Ola plans to expand to New Zealand.
The company has hired Brian Dewil as Country Manager for New Zealand. “I’m excited to build the local team and business in New Zealand and provide a healthy contribution to the nation’s local mobility infrastructure”, said Brian Dewil, Country Manager NZ in a statement.
The homegrown player will compete with Uber in Auckland, Christchurch, Wellington, and Zoomy in Auckland and Wellington.
To deal with the competition and lure drivers to the platform, they are being offered a low commission rate of 9% as opposed to the standard market rate of between 20-25%.
Founded in 2011 by Bhavish Aggarwal and Ankit Bhati, Ola is backed by investors including Softbank, DST Global, Tiger Global and Tencent Holdings.