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Is Blogging Still Worth it?

There are over 1.94 billion websites on the internet. There are over a billion blogs on the internet. That’s roughly one blog for every seven people in this world. There are over four million blog posts that are being published each and every single day. Today, I’m going to answer the question of is blogging still worth it?

How to Get More Traffic by Blogging LESS | 4 (Sneaky) Tips : https://youtu.be/ey1GbXO-Y7M

5 WAYS TO MAKE MONEY BLOGGING : https://youtu.be/_-k9b2UHzM0

Now, the short answer to this question is no.

The long answer to the question is yes.

Now, don’t just shut off this video and stop blogging if you have a blog.

In the traditional sense, blogging is not worth it, of just creating text-based content, cranking out a ton, and expecting it to do wonders for you.

Here’s what you need to do if you want to still thrive in the blogging world today and in the future.

Number one, don’t just focus on text-based content.

Traditionally, blogs were just text-based content and that’s what people would publish.

And they would just say, here’s my website, here’s a blog post, and that’s it. And that’s great, but you know what? Now, text-based content isn’t everything.

We all use something called a mobile phone. This mobile phone, people are using it to watch videos, listen to podcasts.

So when you’re blogging, don’t just blog text-based content. Create video-based content. Create audio-based content. Publish that on your blog.

Also publish it on other channels as well.

And that’s the second thing that I wanted to get into.

Blogging is no long about just putting content on your site. That content should sit everywhere. You may be wondering, Neil, but Google penalizes for duplicate content.

No, that’s a myth. Google does not penalize for duplicate content.

They’ve stated it publicly, so you don’t have to worry about that.

So take that blog text-based content that you have, also repost it on Facebook.

Also repost it on LinkedIn. You want to put it wherever you can. Heck, I would even create a medium.com account, and repost it on Medium as well.

Take your videos, put it on YouTube, put it on LinkedIn, put it on Facebook, put it on Instagram TV.

Have you noticed wherever you’re watching this video, go to any other social network, look me up, you’ll see the same video.


Because I post the same content everywhere. Some people use YouTube, some people use Facebook.

People are spread on all these social platforms. I want to capture them everywhere.

The third thing that you need to know is blogging on how it used to be, in which you just create text-based content, you rank, you drive that traffic to a product or service, collect leads, you do well.

Blogging doesn’t work that way anymore.

Blogging is very expensive.

And here’s what I mean. Let’s say you get these rankings. Then Google comes around, they release a Google update. Have you noticed that the people that get hit the most with these updates and don’t rank as high, are the sites that aren’t updating their content?

You got to continually collect emails and push subscribers.

So you can use tools like subscribers.com or Hello Bar or Mailchimp.

Use whatever you want. If you continually get these people to come back to your site, get them to subscribe.

That’ll give you a shot at selling those people over time. If you don’t sell them over time, it won’t do as well for you.

If you expect people to just watch a YouTube video or a Facebook video, and buy from you right away, it’s not going to happen.

That’s why it’s very important to build that audience through email, push when they come to your site, and get them to keep continually come back, so that way you can convert them over time.

If you make those changes and you adapt, blogging is still worth it. If you don’t and you just want to focus on writing a text-based content, never update it, write me-too content, and the same stuff that everyone else is going to write on, you’re not going to do that well.

But when you change to that fresh new perspective, that’s when you’ll notice you’re still going to get a ROI from blogging.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

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  1. I am fully agree with all your points. Almost 7 years ago, when I started my first step towards online, where even I knows nothing, but at that time, whatever I used to write, that used to be popular quickly. But now there is so much competition, so I have to make Videos for my YouTube Channel and write articles with Videos and content.
    Thanks for letting us know.

  2. Thank you so much Neil, ppl like me planning to start a blog receive a lot of help thru ur these videos. 1 question, as an additional revenue stream, how much time blogging takes and what sort of RoI can it generate over what sort of a period of time? do u think blogging can become another revenue stream fr a working professional besides the day job?

  3. Hi Neil, I watched this video a few months ago, and again today. Could you please help me with two questions? I'm using Google Blogger. Does each blog post which contains a url to my website count as a backlink? I'm hearing more about follow and no-follow sites, and if I understand correctly each post to Twitter with my url does nothing to add backlink quanity. Is this correct? I'm in an industry with very few bloggers, so have little to lose. Thanks for sharing your wisdom, Delfino

  4. Do you think blogging as far as an written blog will be necessary today if just starting out? The reason I ask because Instagram and YouTube is so popular now that I feel written blogs are being overshadowed. It seems like everyone rather look at Instagram or YouTube than an blog post. Do you think it’s too late for me to start? I know you can’t tell me what to do. But I would like your insight on it.

  5. Plz give a synopsis of your tips at the end in every video, also if you can plz write the heading of tips, for example TIP 1 "Video based content". This way we can easily stock in mind your valuable nuggets of wisdom. Thanks

  6. Blogging is still a great platform. Definitely very competitive and I believe more people should get into podcasting. However when people think something is dead, that could sometimes be a great opportunity to re-enter and grow your audience

  7. hey Neil,
    i couldn't agree more.. your right.. i speak for myself and alot of people, creating video content can be very uncomfortable but its that uncomfort that will produce growth, so for me im personally going to start creating video content and working with videographers because i want to produce good content for my customers and address different paint points while providing value and entertainment.. yes i enjoy writing but i think video and audio adds more of a personable element which creates a brand.. the more your seen as a brand the more trust you have .. thanks Neil.

    blogging definately does work.. there many bloggers today making great money who do text based only content.. but my niche is music and style, and its best i add more visual content..

  8. Hey Neil
    I really love your content and see you as a mentor. So I’ll like to know if you only had $300 about 30 hours per week to invest,no marketing or blogging experience what would you do/ invest in (now in 2019) to make money?
    Thx in advance for your answer and awesome contents.👍🏼

  9. Is this advice for someone who has multiple assistants or for one person. If it's just me creating the content then I would have to manage all those different platforms right? Would this still be a good idea for me?

  10. I've been creating a lot of video content but I am always confused on how to properly repost it on my blog. Say, a youtube video on best books for teenagers. Should I put the entire transcript on my blog or just a few words intro and the video? Entire transcript gets tough sometimes as I don't have the resources to caption all my videos but looking forward to your suggestions on this, Neil.

  11. Another awesome video — thank you! Quick question: would it be viable to launch a blog focused on Elton John’s life & music in the 1970s? (I interviewed 100 musicians and friends of his for a 228,000-word definitive biography, which I can easily turn into a series of in-depth blog posts.) Then monetize through Amazon sales of albums/books/shirts/posters/etc., and give away a 15,000-word ebook Elton discography to build an email list, and sell my full Elton book on the site too? Or am I dreaming/40 years too late? THANK YOU, NEIL!!! 🙏


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