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What is SEO and How Does it Work? (2020)

In this video, we’ll cover SEO starting with the definition of it being Search Engine Optimization. This is what allows sites like Google, Bing, Yahoo, and Yandex to understand what is on your site and show it to the correct users looking for your content.

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Most searches are on Google so we will be focusing on Google mainly in this series. Knowledge graphs will give an idea of the correct information, the people also ask will be for similar queries, and the top three organic results will be the preferred selection for location on Google.

Focusing on ranking, ensuring your content is clear and well organized for your users improves the likelihood that users will remain on your site rather than going back to look for a better answer for their result. This would be a part of on-page SEO where you have a keyword for what you are attempting to cover, alt and title tags as well as descriptions for your images, linking to similar articles on your site that may be useful.

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47 COMMENTS

  1. What is SEO and How Does it Work (2020)
    This video is brought to you by monster insights. Monster insights makes it easy to double your traffic and sales by showing you exactly how people find and use your website. Just click on the link in the description below to get started. The first 200 people to use the coupon code web VIP will get 50% off monster insights. Are you finally ready to tackle SEO and increase traffic to your site? We'll keep watching. In this video, we'll cover what SEO is and how you can use it to increase traffic to your blog. In a recent survey, many of you asked us to create content that will help you increase traffic for your website. One of the best ways to do that is to optimise your site for search engines. And in this series, we'll cover everything you need to know to get started with SEO. And by following the tips in this series, you could easily add 1000 more visitors to your website in a month. So let's dive in. If you've done research on how to increase traffic to your website, you've probably seen everybody talking about improving your SEO on your sight. But what does that really mean? Seo stands for search engine optimization, or just how easy it is for Google to find your website. Now, there are several different search engines out there, you have things like being in Yahoo, Yandex. But 90% of searches are done on Google. So that's usually what we're talking about when we say search engines. And basically, search engines just go out and scour the web to find pages and index them in their catalogue. It's very similar to when you have a book and at the end of the book, you have an index, where it tells you where everything was talked about in the location. That's pretty much Google in their indexing system as well on the web in the cloud. So let's take a look an example. Now this is a typical search page with results. You can see that these are ads. This is what's known as a knowledge graph. And what it's doing is it's pulling in a result that might be further down on the page. But since Google thinks it's answering the query really well, it'll get shown up here as well as down further on the page, then below. That you have organic results. Typically there about 10 organic results on one page in organic listings simply mean that these results aren't paid ads, they show up on Google because they've done a good job of telling Google that this page is about this particular query. Then you have a people also asked area. And this simply shows the related searches that people will do in this topic. Now, fewer than 10% of people will actually ever click on the next page. If they don't find what they're looking for on the first page, they'll simply adjust their search criteria. And that's why Google added in this people also asked area, and here's the biggest reason why SEO is so important for your website, these top three organic results, they get over 70% of all the clicks, this first position usually gets the bulk of the clicks tween 35 and 40. The second will get between 15 and 20. And then the third position will get around 10%. So that's why it's so important to make sure that your website is first on Google. But how does Google even determine what should go on the first page, the biggest factor is relevancy. You want to make sure that your website is exactly what the searcher is looking for when they're searching Google. Now, Google uses over 200 factors to determine what's relevant in their algorithm. And there's no way that we're going to be able to cover all those. But if we can concentrate on a few, then we have a fighting chance to get seen in the search results. In addition to relevance, you'll also want to make sure that your site is useful. All that means is that when a user clicks on your site, the information that they're looking for is easily found. Think about the last time you did a search. If you went to a page that you thought had the answer, but you had a hard time finding it on the page, did you stick around, most people will click back and go look for a different answer. So make sure that your site is also useful, and that you've arranged the answers or the topic in a meaningful way. It's easier for readers to find what they're looking for. So there are two main ways that you can Work on SEO on your website. And they're called on page SEO and off page SEO. on page SEO is simply telling Google and the reader that you have everything that they're looking for, you have all the indicators that they're looking for. And really, this just means you have all the right keywords on your site. Now on page SEO is easier to deal with, because most of the changes needed are within your control. For instance, if your site is about barbecue, then you want to make sure that your site has the right keywords in the title in the body in the image descriptions. It also means you have supporting keywords in it like barbecue recipes, grill temperatures, types of meat, best barbecue grills, and everything else that's related to that topic throughout this video series will cover all the ways that you can do on page SEO so you could get started soon. And the cool thing is if you already have a website with some articles on it, then you may be just a few tweaks away from seeing massive results with your traffic without writing any new content. So if you want to see about that Make sure you click on the subscribe button and go ahead and click on the notification bell to be notified of all of our videos coming out with off page SEO. That simply means that you are making sure that other websites are linking back to you. These are called backlinks off page SEO is a little bit more out of your control because you're relying on other people to believe that your site is worthy of a link. But if you're writing great content, and networking with your industry or your topic area, then it shouldn't be a problem. Now I just want to let you know as we go through this SEO process, just realise that search engine optimization does take time. And sometimes it can be a little frustrating when you're not seeing the results fast. But if done properly, the results from your SEO efforts can last months or even years depending on the topic you're in. So now that you know a little bit about what SEO is and how it can improve the traffic on your site. In the next video we'll go a little bit deeper into on page SEO and we'll cover keyword research and how How to do it properly for your website.

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